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Reimagine Pharma Marketing 2024
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Monday, May 20
 

5:30pm EDT

PRE-CONFERENCE VIP EXPERIENCE: BEACHSIDE WELCOME BONFIRE
We won’t break the ice….we’ll melt it.  
Connect with old friends and meet new ones at this interactive networking experience.  Enjoy drinks and appetizers while enjoying a bonfire on the beach.  Beach attire is welcome! 
Monday May 20, 2024 5:30pm - 7:30pm EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Networking Opportunity
 
Tuesday, May 21
 

7:30am EDT

REGISTRATION AND NETWORKING BREAKFAST
Tuesday May 21, 2024 7:30am - 8:30am EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Networking Opportunity

8:30am EDT

CHAIRPERSON’S OPENING REMARKS
Speakers
avatar for Bob Allen

Bob Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb
Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries. He currently leads... Read More →
avatar for Zoe Dunn

Zoe Dunn

President & CEO, HALE ADVISORS
Zoë Dunn is president and CEO of Hale Advisors, the marketing governance company she cofounded in 2010. Under her leadership, Hale Advisors has set the industry standard for simplifying regulatory compliance while enabling marketing innovation. Twice named an MM+M Best Places to... Read More →

Tuesday May 21, 2024 8:30am - 8:45am EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Plenary Session

8:45am EDT

KEYNOTE OPENING SESSION: EMPOWER MARKETING
A Forward-Looking Insight into the Evolution of Pharma Marketing Anchored in Improving Patient Outcomes Through Understanding Behavior and Leveraging Human-Centric Design
  • Trends and predictions impacting healthcare, marketing, and society
  • Understand the science behind decisions, behaviors, and brand growth
  • Strategy meets action through the power of human-centered design
  • Empower your team to reimagine, retool, & relaunch
Speakers
avatar for Mark Montgomery

Mark Montgomery

Vice President & International Head, Integrated Insights, NOVARTIS
Mark is a visionary commercial leader known for his transformative impact on business models, product launches, and team cultures. With a rich background in creative agencies and corporate marketing organizations, Mark has collaborated with industry-leading global brands on customer... Read More →

Tuesday May 21, 2024 8:45am - 9:15am EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Plenary Session

9:15am EDT

PANEL DISCUSSION: BUILD THE SKILLSET TO BRING VALUE
ReImagine the Ways Pharma Marketers Bring Value Internally and Externally, Explore and Discuss the Skills Needed to Be a Successful Marketer Looking into the Future
  • Showcase the value of the pharma marketer across all the stakeholders, making a true impact on the customer journey!
  • Learn the skills needed to thrive in today's rapidly changing landscape, what are those must-have skills a marketer should possess to thrive
  • It's all about positioning yourself for success! What defines a pharma marketer, let's discuss
Speakers
avatar for Joyce Ercolino

Joyce Ercolino

Director, Digital Excellence & Customer Experience, HARMONY BIOSCIENCES
Joyce Ercolino Archinow is a digital healthcare strategist and omnichannel marketing expert with a passion for customer experience excellence and improved health outcomes. Currently Director of Digital Excellence at Harmony Biosciences, Joyce is focused on evolving the Commercial... Read More →
avatar for Chris Leggett

Chris Leggett

Head of Global Commercial Innovation, GENMAB
Christopher (Chris) Leggett is the Lead for Global Commercial Innovation at Genmab. Genmab is a biotechnology company specializing in the creation and development of novel antibody therapies targeting cancer and other serious diseases. As the Lead for Global Commercial Innovation... Read More →
avatar for Denise Mueller

Denise Mueller

Chief Business Officer, AFFIMED
Ms. Mueller is an accomplished executive who joined Affimed in 2016 as Chief Business Officer.She brings to the company over 20 years of commercial, brand and marketing expertise, havingsupported the domestic and global launch of new products and line extensions.Before joining Affimed... Read More →
avatar for DJ Eidson

DJ Eidson

Co-Founder & President, LIMITLESS MINDS
DJ Eidson is an accomplished senior executive with two decades of experienceworking with top organizations like J&J, Workday, and Horizon Therapeutics.As President and Co-founder of Limitless Minds, he shapes the company'scommercial strategy, focusing on business development and forging... Read More →
avatar for Christie Cioffi

Christie Cioffi

Empowerment Ambassador, DISRUPTIFY CONSULTING
Christiana Cioffi, MBA, is a passionate Speaker and Empowerment Ambassador dedicated to helping biotech professionals embrace their most authentic selves.Her journey began with leadership training at the United States Military Academy at West Point, where she graduated and served... Read More →

Tuesday May 21, 2024 9:15am - 10:00am EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Panel Session

10:00am EDT

PANEL DISCUSSION: RELATIONSHIP MANAGEMENT
Evaluate Strategies for Optimizing the Relationship between Industry and Agency and How to Maximize Productivity and Resources
  • Discuss different types of partnerships 
  • Share effective communication strategies and when to include stakeholders 
  • Identify best practices to strategize and prioritize tasks
Speakers
avatar for Frank Lescas

Frank Lescas

VP Marketing, BLUE EARTH DIAGNOSTICS
Frank has over 25 years of pharmaceutical marketing and sales experience. Frank has been driven to work with companies over the years that are focused on improving outcomes for patients living with cancer. Frank recently joined Blue Earth Diagnostics in 2020 as the VP, Marketing overseeing... Read More →
avatar for Maria Verastegui

Maria Verastegui

Executive Director Marketing, ACORDA THERAPEUTICS
avatar for Eric Ostrowski

Eric Ostrowski

Director, Regional Marketing Oncology Business Unit, GILEAD
avatar for Aleen Hosdaghian

Aleen Hosdaghian

Executive Director, Marketing, ARCUTIS BIOTHERAPEUTICS
EM

Emmanouel Magoulakis

Global Director, Lumasiran Marketing, ALNYLAM PHARMACEUTICALS

Tuesday May 21, 2024 10:00am - 10:45am EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Panel Session

10:45am EDT

PRE-SCHEDULED 1:1 MEETINGS
This time is for Pre-Scheduled 1:1 Meetings with our event partners
Tuesday May 21, 2024 10:45am - 11:30am EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  1:1 Meetings with Partners

10:45am EDT

NETWORKING BREAK
Connect with fellow peers in the exhibit area to learn about leading offerings, solutions and services that might be a great fit for you, your company and your marketing efforts
Tuesday May 21, 2024 10:45am - 11:30am EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Networking Opportunity

11:30am EDT

SOCIAL UNLOCKED: THE KEY TO SUCCESSFUL COMPLIANT CAMPAIGNS
Learn How to Navigate the Intricate Nuances of Regulatory Requirements to Develop Creative and Compliant Social Media Programs. Compliance Programs
  • Enable social media adoption for branded and boxed programs
  • Streamline MLR approval and buy-in of digital marketing programs
  • Align content and programs with regulatory standards to save time, resources and budget
  • Balance creativity and compliance to mitigate risk and encourage innovation
Speakers
avatar for Dawn Lacallade

Dawn Lacallade

Chief Strategy Officer, LIVEWORLD

Tuesday May 21, 2024 11:30am - 12:00pm EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Plenary Session

12:00pm EDT

SEARCHING SOCIAL - HOW SOCIAL MEDIA PLATFORMS ARE REVOLUTIONIZING SEARCH
Discuss How Social Media Platforms Function as Search Engines, the Advantages and Challenges they Present, and How Marketers can Leverage this Trend to Connect with their Target Audience
  • Gain a deep understanding of the shift in search behavior, how people's search behavior has evolved, and explore the key drivers behind this shift and its impact on traditional search engines like Google.
  • Learn how businesses and marketers can leverage these platforms to reach their target audience effectively.
  • Explore future developments in social media search functionality and understand how to adapt and stay ahead of the curve as a brand or marketer
Speakers
avatar for Jessica Calef

Jessica Calef

Head of CPG and Pharma Partnerships, REDDIT
Jess serves as Reddit's Head of Pharma + OTC Partnerships where, since joining in 2020, she has built the vertical from the ground up: onboarding partners, and designing policies and ad products exclusively for Pharmaceuticals. Prior to Reddit, she spent 13 years at Google on the... Read More →
avatar for Bob Allen

Bob Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb
Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries. He currently leads... Read More →
avatar for Allison Shuell

Allison Shuell

Associate Director, Paid Social, CMI MEDIA GROUP
Ally started her career in social media over a decade ago, first by understanding organic social beforeswitching her focus to social media advertising eight years ago. Ally works with her counterparts toensure the client’s larger digital strategy works in tandem with paid social... Read More →
avatar for Vanessa Leaman

Vanessa Leaman

Director, SEO, CMI MEDIA GROUP
Vanessa has over 15 years of specialized SEO expertise, excelling in cross-channel collaborations.Through these partnerships and her marketing acumen, Vanessa works with clients to create SEOstrategies that drive organic growth and elevates digital performance, while ultimately enhanceomnichannel... Read More →

Tuesday May 21, 2024 12:00pm - 12:45pm EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Panel Session

12:45pm EDT

LUNCH BREAK
Tuesday May 21, 2024 12:45pm - 1:45pm EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Networking Opportunity

1:45pm EDT

AI/ML-POWERED DECISION MAKING: SHAPING THE FUTURE OF CUSTOMER ENGAGEMENT AND BRAND STRATEGY
Learn How AI-Driven Data Interpretation Can Revolutionize Pharmaceutical Marketing, Empowering Brands to Anticipate Trends, Personalize Interactions, and Shape the Future of Customer Engagement
  • Understand the limitations of traditional next-best action strategies in today's dynamic market.
  • Explore the potential of AI to predict customer behavior and drive personalized experiences.
  • Discover personalized insights to enhance marketing strategies and elevate customer engagement.
  • Gain practical strategies for implementing AI-driven solutions and deliver fast time to value in pharma organizations.
Speakers
avatar for Eric Trepanier

Eric Trepanier

Chief Strategy and Customer Officer, ODAIA
Dr. Eric Trepanier has over 25 years of life sciences experience. Most recently, EVP & GeneralManager of Medicx Health, and served as SVP of Marketing Sciences at WebMD. Eric alsoworked on Wall Street investing in healthcare companies, and founded and operated apharmaceutical consulting... Read More →

Tuesday May 21, 2024 1:45pm - 2:15pm EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Plenary Session

2:15pm EDT

CASE STUDY: LONG-TAIL CUSTOMER ACQUISITION PROJECT
Regardless of the Size of a Brand’s Sales Force, it is Not Possible for them to Reach All Potential Customers, Especially Smaller Ones
  • How one brand approached this situation and expanded the opportunity for incremental sales from these Long-Tail customers
  • Explore how customer segmentation, creative messaging, replicating the sales rep experience and measurement plans are all different for the Long-Tail customers
Speakers
avatar for Jim DeLash

Jim DeLash

Omni-Channel Marketing Director Vaccines US, GSK

Tuesday May 21, 2024 2:15pm - 2:45pm EDT
  Plenary Session

2:45pm EDT

PRE-SCHEDULED 1:1 MEETINGS
This time is for Pre-Scheduled 1:1 Meetings with our event partners
Tuesday May 21, 2024 2:45pm - 3:30pm EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  1:1 Meetings with Partners

2:45pm EDT

NETWORKING BREAK
Connect with fellow peers in the exhibit area to learn about our partner’s offerings, solutions and services that might be a great fit for you, your company and your marketing efforts
Tuesday May 21, 2024 2:45pm - 3:30pm EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Networking Opportunity

3:30pm EDT

IS GEN AI ACTUALLY CHANGING THE GAME IN PHARMA?
Is AI Just the Bright, Shiny Object that Everyone is Talking About or Will it Change Everything We Do and How We Do It?

  • Buckle up to hear how the latest advances in AI are impacting Pharma today, and 
  • Look to answer the question of whether we are just in the middle of another hype cycle or experiencing tectonic disruption in real-time. HINT: Alec will show you why you should bet big on the latter!  
Speakers
avatar for Alec Melkonian

Alec Melkonian

EVP Partner, Growth, KLICK
Alec Melkonian is a preeminent figure in digital marketing and growth strategy, serving as the EVP Partner, Growth at Klick Health since 2008. Launching his career in 1995, Alec has nearly three decades of experience in leading digital innovation and strategic initiatives. Based in... Read More →

Tuesday May 21, 2024 3:30pm - 4:00pm EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Plenary Session

4:00pm EDT

CASE STUDY: INTEGRATE PHYSICIAN AND PATIENT RESEARCH TO CREATE WINNING BRAND STRATEGIES
Efforts to Understand the Patient Journey in our Disease Area of Focus are Essential to Identifying Unmet Needs and Building our Brand Strategies
  • Describe an innovative methodology of utilizing physician and patient interviews combined with social listening
  • Reveal the truths about how patients with a specific disease were being treated and how unique ways were identified to address a large gap in treatment
Speakers
avatar for Neal Wolff

Neal Wolff

Chief Business Officer, ECLIPSE LIFE SCIENCES
Neal Wolff, MBAChief Business Officer, Eclipse Life Sciences, a company developing therapeutic compounds to treat ophthalmological diseases. These versatile compounds are targeting both front-of-the-eye diseases, such as uveitis and dry eye as well as back-of-the-eye diseases such... Read More →

Tuesday May 21, 2024 4:00pm - 4:30pm EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Plenary Session

4:30pm EDT

CUSTOMER CENTRICITY
Speakers
avatar for Vanessa Roknic

Vanessa Roknic

Director, Digital Transformation and Innovation, NOVO NORDISK
15 Years of Leading Global Innovation Across the Value ChainVanessa Roknic has built a solid reputation for transforming organizations by identifying customers’ pain points,ideating viable solutions, and leading high-performing teams to execute. She leverages her R&D background... Read More →

Tuesday May 21, 2024 4:30pm - 5:00pm EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Plenary Session

5:00pm EDT

CASE STUDY: BUILD A CUSTOMER EXPERIENCE PLATFORM
Evaluate the Business Case for a Customer Experience Platform and Learn How One Company Effectively Company Developed and Implemented 
  • Examine the Customer Experience Platform as the foundation for any marketing plan
  • Identify the important broad and specific components of the plan
  • Address implementation challenges and how adoption is being measured Discuss the future vision to maximize commercial impact
Speakers
avatar for Stuart Davis

Stuart Davis

Marketing Director, Customer Engagement Management, CSL BEHRING

Tuesday May 21, 2024 5:00pm - 5:30pm EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Plenary Session

5:30pm EDT

COCKTAIL RECEPTION Sponsored by OXFORD
Let’s unwind maybe with a glass of wine…. Connect with your peers and talk about the first day! 
Get Ready to SALSA!
Tuesday May 21, 2024 5:30pm - 6:30pm EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Networking Opportunity

6:30pm EDT

VIP EXPERIENCE: SALSA MAKING COMPETITION!
Let's get cooking! Our cook-offs involve food, competition, challenges, and creativity as teams work together to prepare a delicious dish. This popular and lively competition is set up using the most popular aspects of cooking shows like “Chopped”, “MasterChef”, and “Iron Chef America”. Teams will be challenged to create culinary masterpieces from scratch using fresh and seasonally local ingredients. Salsa Showdown - creativity and communication will be key to prepare the winning dish. Final dishes will be judged based on plating, presentation, and taste. Our Cook Offs allows teams to mix and mingle, uniting one another through hands-on cooking, while sampling mouth-watering dishes prepared by their peers. Treat your team and your taste buds!
Tuesday May 21, 2024 6:30pm - 7:30pm EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Networking Opportunity
 
Wednesday, May 22
 

8:00am EDT

NETWORKING BREAKFAST
Wednesday May 22, 2024 8:00am - 9:00am EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Networking Opportunity

8:30am EDT

PRE-SCHEDULED 1:1 MEETINGS
This time is for Pre-Scheduled 1:1 Meetings with our event partners
Wednesday May 22, 2024 8:30am - 9:00am EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  1:1 Meetings with Partners

9:00am EDT

CHAIRPERSON’S OPENING REMARKS & DAY 1 OVERVIEW
Speakers
avatar for Bob Allen

Bob Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb
Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries. He currently leads... Read More →
avatar for Zoe Dunn

Zoe Dunn

President & CEO, HALE ADVISORS
Zoë Dunn is president and CEO of Hale Advisors, the marketing governance company she cofounded in 2010. Under her leadership, Hale Advisors has set the industry standard for simplifying regulatory compliance while enabling marketing innovation. Twice named an MM+M Best Places to... Read More →

Wednesday May 22, 2024 9:00am - 9:15am EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Plenary Session

9:15am EDT

CASE STUDY: SUBOPTIMAL HEALTHCARE EXPERIENCES LEAD TO CONTINUED POOR HEALTH OUTCOMES
Design for the Human Experience First and Apply the Tech to Enable, Not the Other Way Around
  • Pharma focuses on the science, but we must also embrace the focus on the customer experience
  • Case Study: Learn from others / external experts  (Disney Institute—Designing exceptional experiences example and apply to the pharma model)
Speakers
avatar for Amy West

Amy West

Head of US Digital Transformation & Innovation, Novo Nordisk
Amy West is the Head of US Digital Transformation and Innovation for Novo Nordisk, where shedrives disruptive digital health and commercial innovation exploration and validation for the USenterprise. She leads a team of industry pioneers in exploring existing and emergingtechnologies... Read More →

Wednesday May 22, 2024 9:15am - 9:45am EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Plenary Session

9:45am EDT

BEYOND SKILLS: HOW TO UNLOCK YOUR TEAM'S POTENTIAL TO MAXIMIZE OMNICHANNEL IMPACT
Nothing Changes Unless People Change. In this Highly Interactive Session Led By Omnichannel Change Experts at Oxford Find Out How to
  • Develop a plan that delivers lasting change by helping teams to challenge old ways of working
  • Clearly understand what they need to do
  • Apply low-risk opportunities so that omnichannel becomes just the way you work in your organization
Speakers
avatar for Doug Nelson

Doug Nelson

Strategy Consultant, OXFORD
Doug joined Oxford in 2022 following 11+ years of experience in start-up launch excellence, brand management, digital strategy, omni-channel marketing and custom experience design in online marketplaces and healthcare industries.Prior to joining Oxford, he was the Director of Digital... Read More →

Wednesday May 22, 2024 9:45am - 10:15am EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Plenary Session

10:15am EDT

NETWORKING BREAK
Connect with fellow peers in the exhibit area to learn about our partner’s offerings, solutions and services that might be a great fit for you, your company and your marketing efforts
Wednesday May 22, 2024 10:15am - 11:00am EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Networking Opportunity

11:00am EDT

TRACK B: SPONSORED SESSION TBD
Wednesday May 22, 2024 11:00am - 11:30am EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Consumer Track

11:00am EDT

TRACK A: ARE YOU ON THE RIGHT PATH TOWARD OMNICHANNEL EXECUTION?
For HCP Marketers, the Reality is that Most Pharma Companies are Still Trying to Crack the Omnichannel Code—and are in Various Stages of Changing their Infrastructure and Ways of Working to Achieve the Transformation
  • Hear the universal challenges that teams have faced  
  • Learn why a marketing governance framework is essential 
  • Discover how new AI tools may enable modular content 
  • Gain valuable tips for preparing teams for change 
Speakers
avatar for Rebecca Zobbe

Rebecca Zobbe

Head of Business Development, HALE ADVISORS
Rebecca Zobbe heads business development at Hale Advisors, the marketing governance company for life sciences. In this role, she nurtures the company’s ongoing growth and helps expand its services to meet surging demand for marketing governance and omnichannel readiness solutions. An... Read More →

Wednesday May 22, 2024 11:00am - 11:30am EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  HCP Track

11:30am EDT

TRACK B: NEW CHANNELS TO ENGAGE YOUR AUDIENCE
Explore Trending Channels like Videos, Podcast, TikTok and the Best Way to Spread Your Message Across Each One
  • Learn which channels are your audience’s go to and maximize your marketing efforts there
  • Is printed making a comeback? Are you creating customer videos? Are you using celebrities?
  • Discuss pros and cons of the different social media platforms for branding purposes and customer engagement
Speakers
avatar for Gozde Dinc

Gozde Dinc

Director of Strategic Partnerships and Innovation, GENENTECH

Wednesday May 22, 2024 11:30am - 12:00pm EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Consumer Track

11:30am EDT

TRACK A: REIMAGINE WAYS TO CONNECT WITH YOUR HCPs
Analyze Different Ways To Capture Your HCPs Attention and Create the Ideal Engagement Setting
  • Ask your HCPs about their preferred channels and use them to your advantage to gather insights and keep them engaged
  • Showcase your skills in mastering platforms and channels to show your HCPs new ways for engagement
  • Bring value to your HCPs and personalize each one to captivate and motivate insight-sharing
Wednesday May 22, 2024 11:30am - 12:00pm EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  HCP Track

12:00pm EDT

TRACK B: SPONSORED SESSION TBD
Wednesday May 22, 2024 12:00pm - 12:30pm EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Consumer Track

12:00pm EDT

TRACK A: SALES FORCE DEPLOYMENT
Collect Data from your Field Force for Motivating HCPs and Measuring the Engagement 
  • Trust the data coming from the field to have better engagement and traction with your HCPs
  • Blend your brand strategy with the insights collected to maximize the HCP relationship
  • Enable that cross-functional relationship with sales as they are pivotal in getting HCP feedback on the marketing efforts done
Speakers
avatar for Jason Plant

Jason Plant

Director, National Accounts, ARDELYX
avatar for Tiffany Marg

Tiffany Marg

SVP Strategy, UNDERSCORE
Tiffany Marg is now in her new position of SVP Strategy, having previously spearheaded Underscore's Client Services team. Tiff has over 20 years of pharmaceutical marketing experience in creative agencies, and her experience ranges from HCP to patient communications across all channels... Read More →

Wednesday May 22, 2024 12:00pm - 12:30pm EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  HCP Track

12:30pm EDT

LUNCH BREAK
Wednesday May 22, 2024 12:30pm - 1:15pm EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Networking Opportunity

1:15pm EDT

INTERACTIVE ROUNDTABLE DISCUSSION: “YOUR OMNICHANNEL JOURNEY”
Discuss Your Omnichannel Journey in a more Intimate Setting with a Small Group of Peers Where We Will Discuss the Challenges and Victories in Your Omnichannel Path
  • Deep-dive in a more comfortable setting with a small group of peers to discuss your Omnichannel journey, your victories and your challenges
  • Get ready to make the most of this interactive, hands-on session that will not have any presentation but will focus on audience engagement and attendees sharing
  • Elaborate on what your company’s efforts have been in Omnichannel and how is people adapting to it
Speakers
avatar for Tarak Shah

Tarak Shah

Senior Director, Head of US Customer Engagement, FERRING PHARMACEUTICALS
avatar for Mike Diaz

Mike Diaz

Omnichannel Content Capabilities Lead, MERCK ANIMAL HEALTH
Michael Diaz is a versatile digital lead specializing in content and customer excellence. He currently serves as the Omnichannel Content Capabilities Lead for Merck Animal Health. Michael is a thoughtful, data-driven storyteller who understands the significance of digital transformation... Read More →

Wednesday May 22, 2024 1:15pm - 2:00pm EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Plenary Session

2:00pm EDT

PANEL DISCUSSION: OMNICHANNEL DATA DRIVING STRATEGY
Get your Tactics and Your Team Involved in Using Data from Different Channels to Create an Integrated Experience for Customers
  • Establish a centralized database where data from different channels (online and offline) can be added and analyzed
  • Ensure that your systems are integrated, allowing for a holistic view of customer interactions
  • Define KPIs to measure the success of your omnichannel strategy, like, customer satisfaction, conversion rates, and revenue generated across channels
Speakers
avatar for Lori Hancock

Lori Hancock

Director Channel Strategy & Engagement Team, Oncology, MERCK
Lori Holland-Hancock is an accomplished leader with extensive pharmaceutical experience across marketing and sales. She has proven ability to lead teams that deliver integrated, personalized, omni-channel marketing campaigns aligned to brand strategy and drive measurable business... Read More →
avatar for Chris Nugent

Chris Nugent

Director, Global Commercial Innovation & Alliance Management, SUMITOMO PHARMA AMERICA
avatar for Gaetan Akinrolabu

Gaetan Akinrolabu

Director, Corporate Social and Digital Media – Strategy, Channels & Content, Mirati Therapeutics

Wednesday May 22, 2024 2:00pm - 2:45pm EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Panel Session

2:45pm EDT

CASE STUDY: CELEBRITY INFLUENCERS IN HEALTHCARE
Executing with Authenticity and Impact
  • Considerations for choosing a celebrity partner for your brand, big or small
  • Leveraging and executing a multi-channel, surround sound campaign
  • Connection: making an impact that goes beyond brand
Speakers
avatar for Amanda Brantner

Amanda Brantner

Product Manager, JAZZ PHARMACEUTICALS
Amanda Brantner is the Product Manager of Consumer Marketing at Jazz Pharmaceuticals.For the past 5 years, Amanda has helped launch the company’s lead epilepsy product, leading variousoperational and commercial initiatives. She was a part of the award-winning marketing team, winningGold... Read More →

Wednesday May 22, 2024 2:45pm - 3:15pm EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Plenary Session

3:15pm EDT

CASE STUDY: THE GRAVE CONSEQUENCES OF DISPARITIES IN HEALTHCARE
Discuss Key Insights from Health Equity Experts Across the US on the Impact of Disparities in Care for People of Lower Socio-Economic Means
  • Share best practices and solutions to address these inequities and 
  • How they benefit all healthcare stakeholders including patients, payers, healthcare providers & manufacturers
Speakers
avatar for Donna Finale

Donna Finale

US Sustainability Lead, UCB
Donna Finale is a Healthcare Executive with many years of leadership experience in healthcare innovation. As the US Head of Portfolio Innovation and the Director of Patient Access and Innovation at UCB, Donna has been instrumental in driving improved patient outcomes and humanizing... Read More →

Wednesday May 22, 2024 3:15pm - 3:45pm EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  Plenary Session

3:45pm EDT

PRE-SCHEDULED 1:1 MEETINGS
This time is for Pre-Scheduled 1:1 Meetings with our event partners
Wednesday May 22, 2024 3:45pm - 4:00pm EDT
Ocean Place Resort & Spa 1 Ocean Blvd, Long Branch, NJ 07740, USA
  1:1 Meetings with Partners
 
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