Reimagine Pharma Marketing 2024: Full Schedule

11:00am EDT

TRACK A: ARE YOU ON THE RIGHT PATH TOWARD OMNICHANNEL EXECUTION?

For HCP Marketers, the Reality is that Most Pharma Companies are Still Trying to Crack the Omnichannel Code—and are in Various Stages of Changing their Infrastructure and Ways of Working to Achieve the Transformation

Hear the universal challenges that teams have faced
Learn why a marketing governance framework is essential
Discover how new AI tools may enable modular content
Gain valuable tips for preparing teams for change

Speakers

Rebecca Zobbe

Head of Business Development, HALE ADVISORS

Rebecca Zobbe heads business development at Hale Advisors, the marketing governance company for life sciences. In this role, she nurtures the company’s ongoing growth and helps expand its services to meet surging demand for marketing governance and omnichannel readiness solutions. An... Read More →

Wednesday May 22, 2024 11:00am - 11:30am EDT
Monmouth One

HCP Track

11:30am EDT

TRACK A: HYPER TARGETING IN A PRECISION MEDICINE WORLD: “THE APPROACH WILL NOT BE EASY. THE TARGET AREA IS ONLY TWO METERS WIDE”

Take a Flight Through a Star Wars-themed Session on Hyper Targeting When it Comes to Finding Patients and Stakeholders in the Current Precision Medicine Oncology Landscape:

Discuss the rapidly changing oncology landscape of targeted therapies
Look at hyper-targeting commercial needs for stakeholder engagement
Build an approach for the right patient at the right time

Speakers

Anton Yarovoy

Marketing Director, Former NOVARTIS

Wednesday May 22, 2024 11:30am - 12:00pm EDT
Monmouth One

HCP Track

12:00pm EDT

TRACK A: SALES FORCE DEPLOYMENT

Collect Data from your Field Force for Motivating HCPs and Measuring the Engagement

Trust the data coming from the field to have better engagement and traction with your HCPs
Blend your brand strategy with the insights collected to maximize the HCP relationship
Enable that cross-functional relationship with sales as they are pivotal in getting HCP feedback on the marketing efforts done

Speakers

Jason Plant

Director, National Accounts, ARDELYX

Tiffany Marg

SVP Strategy, UNDERSCORE

Tiffany Marg is now in her new position of SVP Strategy, having previously spearheaded Underscore's Client Services team. Tiff has over 20 years of pharmaceutical marketing experience in creative agencies, and her experience ranges from HCP to patient communications across all channels... Read More →

Wednesday May 22, 2024 12:00pm - 12:30pm EDT
Monmouth One

HCP Track