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Reimagine Pharma Marketing 2024
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Plenary Session [clear filter]
Tuesday, May 21
 

8:30am EDT

CHAIRPERSON’S OPENING REMARKS
Speakers
avatar for Bob Allen

Bob Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb
Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries. He currently leads... Read More →
avatar for Zoe Dunn

Zoe Dunn

President & CEO, HALE ADVISORS
Zoë Dunn is president and CEO of Hale Advisors, the marketing governance company she cofounded in 2010. Under her leadership, Hale Advisors has set the industry standard for simplifying regulatory compliance while enabling marketing innovation. Twice named an MM+M Best Places to... Read More →

Tuesday May 21, 2024 8:30am - 8:45am EDT
Monmouth One
  Plenary Session

8:45am EDT

UNLOCKING POTENTIAL: PINTEREST'S JOURNEY FROM INSPIRATION TO ACTION
Learn More About Pinterest's Range of Solutions Designed to Help Pharma Marketers Reach the People they Care About and Drive Them From Discovery to Decision to Action
  • At the intersection of social, search, and commerce, Pinterest has the unique ability to inspire great ideas and then make them happen
  • Whether it's creating a life you love or believing in a better internet, on Pinterest it’s possible
Speakers
avatar for Emily Haas

Emily Haas

Lead Client Partner, PINTEREST
Emily Haas has been at Pinterest for 6 years, most recently managing health and pharmaceutical partnerships. Prior to Pinterest, Emily held sales roles at Microsoft, Verizon and The Wall Street Journal. Emily holds a BA from Boston College and a MBA from NYU's Stern School of Business... Read More →

Tuesday May 21, 2024 8:45am - 9:15am EDT
Monmouth One
  Plenary Session

11:30am EDT

SOCIAL UNLOCKED: THE KEY TO SUCCESSFUL COMPLIANT CAMPAIGNS
Learn How to Navigate the Intricate Nuances of Regulatory Requirements to Develop Creative and Compliant Social Media Programs. Compliance Programs
  • Enable social media adoption for branded and boxed programs
  • Streamline MLR approval and buy-in of digital marketing programs
  • Align content and programs with regulatory standards to save time, resources and budget
  • Balance creativity and compliance to mitigate risk and encourage innovation
Speakers
avatar for Dawn Lacallade

Dawn Lacallade

Chief Strategy Officer, VP Healthcare, LIVEWORLD

Tuesday May 21, 2024 11:30am - 12:00pm EDT
Monmouth One
  Plenary Session

1:45pm EDT

AI/ML-POWERED DECISION MAKING: SHAPING THE FUTURE OF CUSTOMER ENGAGEMENT AND BRAND STRATEGY
Learn How AI-Driven Data Interpretation Can Revolutionize Pharmaceutical Marketing, Empowering Brands to Anticipate Trends, Personalize Interactions, and Shape the Future of Customer Engagement
  • Understand the limitations of traditional next-best action strategies in today's dynamic market.
  • Explore the potential of AI to predict customer behavior and drive personalized experiences.
  • Discover personalized insights to enhance marketing strategies and elevate customer engagement.
  • Gain practical strategies for implementing AI-driven solutions and deliver fast time to value in pharma organizations.
Speakers
avatar for Jonathan Knight

Jonathan Knight

Director, Data Strategy and Operations, Specialty Business, GSK
With nearly 20 years of experience in the pharmaceutical industry, Jonathan Knight (JK) hasestablished himself as a respected leader in data strategy and operations. His tenure at GSKspans various roles, demonstrating his deep understanding of the intricacies of commercialoperations... Read More →
avatar for Eric Trepanier

Eric Trepanier

Chief Strategy and Customer Officer, ODAIA
Dr. Eric Trepanier has over 25 years of life sciences experience. Most recently, EVP & GeneralManager of Medicx Health, and served as SVP of Marketing Sciences at WebMD. Eric alsoworked on Wall Street investing in healthcare companies, and founded and operated apharmaceutical consulting... Read More →

Tuesday May 21, 2024 1:45pm - 2:15pm EDT
Monmouth One
  Plenary Session

2:15pm EDT

CASE STUDY: LONG-TAIL CUSTOMER ACQUISITION PROJECT
Regardless of the Size of a Brand’s Sales Force, it is Not Possible for them to Reach All Potential Customers, Especially Smaller Ones
  • How one brand approached this situation and expanded the opportunity for incremental sales from these Long-Tail customers
  • Explore how customer segmentation, creative messaging, replicating the sales rep experience and measurement plans are all different for the Long-Tail customers
Speakers
avatar for Jim DeLash

Jim DeLash

Omni-Channel Marketing Director Vaccines US, GSK

Tuesday May 21, 2024 2:15pm - 2:45pm EDT
Monmouth One
  Plenary Session

3:30pm EDT

IS GEN AI ACTUALLY CHANGING THE GAME IN PHARMA?
Is AI Just the Bright, Shiny Object that Everyone is Talking About or Will it Change Everything We Do and How We Do It?

  • Buckle up to hear how the latest advances in AI are impacting Pharma today, and 
  • Look to answer the question of whether we are just in the middle of another hype cycle or experiencing tectonic disruption in real-time. HINT: Alec will show you why you should bet big on the latter!  
Speakers
avatar for Alec Melkonian

Alec Melkonian

EVP Partner, Growth, KLICK
Alec Melkonian is a preeminent figure in digital marketing and growth strategy, serving as the EVP Partner, Growth at Klick Health since 2008. Launching his career in 1995, Alec has nearly three decades of experience in leading digital innovation and strategic initiatives. Based in... Read More →

Tuesday May 21, 2024 3:30pm - 4:00pm EDT
Monmouth One
  Plenary Session

4:00pm EDT

CASE STUDY: INTEGRATE PHYSICIAN AND PATIENT RESEARCH TO CREATE WINNING BRAND STRATEGIES
Efforts to Understand the Patient Journey in our Disease Area of Focus are Essential to Identifying Unmet Needs and Building our Brand Strategies
  • Describe an innovative methodology of utilizing physician and patient interviews combined with social listening
  • Reveal the truths about how patients with a specific disease were being treated and how unique ways were identified to address a large gap in treatment
Speakers
avatar for Neal Wolff

Neal Wolff

Chief Business Officer, ECLIPSE LIFE SCIENCES
Neal Wolff, MBAChief Business Officer, Eclipse Life Sciences, a company developing therapeutic compounds to treat ophthalmological diseases. These versatile compounds are targeting both front-of-the-eye diseases, such as uveitis and dry eye as well as back-of-the-eye diseases such... Read More →

Tuesday May 21, 2024 4:00pm - 4:30pm EDT
Monmouth One
  Plenary Session

4:30pm EDT

CUSTOMER CENTRICITY
Speakers
avatar for Vanessa Roknic

Vanessa Roknic

Director, Digital Transformation and Innovation, NOVO NORDISK
15 Years of Leading Global Innovation Across the Value ChainVanessa Roknic has built a solid reputation for transforming organizations by identifying customers’ pain points,ideating viable solutions, and leading high-performing teams to execute. She leverages her R&D background... Read More →

Tuesday May 21, 2024 4:30pm - 5:00pm EDT
Monmouth One
  Plenary Session

5:00pm EDT

CASE STUDY: BUILD A CUSTOMER EXPERIENCE PLATFORM
Evaluate the Business Case for a Customer Experience Platform and Learn How One Company Effectively Company Developed and Implemented 
  • Examine the Customer Experience Platform as the foundation for any marketing plan
  • Identify the important broad and specific components of the plan
  • Address implementation challenges and how adoption is being measured Discuss the future vision to maximize commercial impact
Speakers
avatar for Stuart Davis

Stuart Davis

Marketing Director, Customer Engagement Management, CSL BEHRING

Tuesday May 21, 2024 5:00pm - 5:30pm EDT
Monmouth One
  Plenary Session
 
Wednesday, May 22
 

9:00am EDT

CHAIRPERSON’S OPENING REMARKS & DAY 1 OVERVIEW
Speakers
avatar for Bob Allen

Bob Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb
Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries. He currently leads... Read More →
avatar for Zoe Dunn

Zoe Dunn

President & CEO, HALE ADVISORS
Zoë Dunn is president and CEO of Hale Advisors, the marketing governance company she cofounded in 2010. Under her leadership, Hale Advisors has set the industry standard for simplifying regulatory compliance while enabling marketing innovation. Twice named an MM+M Best Places to... Read More →

Wednesday May 22, 2024 9:00am - 9:15am EDT
Monmouth One
  Plenary Session

9:15am EDT

CASE STUDY: SUBOPTIMAL HEALTHCARE EXPERIENCES LEAD TO CONTINUED POOR HEALTH OUTCOMES
Design for the Human Experience First and Apply the Tech to Enable, Not the Other Way Around
  • Pharma focuses on the science, but we must also embrace the focus on the customer experience
  • Case Study: Learn from others / external experts  (Disney Institute—Designing exceptional experiences example and apply to the pharma model)
Speakers
avatar for Amy West

Amy West

Head of US Digital Transformation & Innovation, Novo Nordisk
Amy West is the Head of US Digital Transformation and Innovation for Novo Nordisk, where shedrives disruptive digital health and commercial innovation exploration and validation for the USenterprise. She leads a team of industry pioneers in exploring existing and emergingtechnologies... Read More →

Wednesday May 22, 2024 9:15am - 9:45am EDT
Monmouth One
  Plenary Session

9:45am EDT

BEYOND SKILLS: HOW TO UNLOCK YOUR TEAM'S POTENTIAL TO MAXIMIZE OMNICHANNEL IMPACT
Nothing Changes Unless People Change. In this Highly Interactive Session Led By Omnichannel Change Experts at Oxford Find Out How to
  • Develop a plan that delivers lasting change by helping teams to challenge old ways of working
  • Clearly understand what they need to do
  • Apply low-risk opportunities so that omnichannel becomes just the way you work in your organization
Speakers
avatar for Doug Nelson

Doug Nelson

Strategy Consultant, OXFORD
Doug joined Oxford in 2022 following 11+ years of experience in start-up launch excellence, brand management, digital strategy, omni-channel marketing and custom experience design in online marketplaces and healthcare industries.Prior to joining Oxford, he was the Director of Digital... Read More →

Wednesday May 22, 2024 9:45am - 10:15am EDT
Monmouth One
  Plenary Session

1:15pm EDT

INTERACTIVE ROUNDTABLE DISCUSSION: “YOUR OMNICHANNEL JOURNEY”
Discuss Your Omnichannel Journey in a more Intimate Setting with a Small Group of Peers Where We Will Discuss the Challenges and Victories in Your Omnichannel Path
  • Deep-dive in a more comfortable setting with a small group of peers to discuss your Omnichannel journey, your victories and your challenges
  • Get ready to make the most of this interactive, hands-on session that will not have any presentation but will focus on audience engagement and attendees sharing
  • Elaborate on what your company’s efforts have been in Omnichannel and how is people adapting to it
Speakers
avatar for Tarak Shah

Tarak Shah

Senior Director, Head of US Customer Engagement, FERRING PHARMACEUTICALS
avatar for Mike Diaz

Mike Diaz

Omnichannel Content Capabilities Lead, MERCK ANIMAL HEALTH
Michael Diaz is a versatile digital lead specializing in content and customer excellence. He currently serves as the Omnichannel Content Capabilities Lead for Merck Animal Health. Michael is a thoughtful, data-driven storyteller who understands the significance of digital transformation... Read More →

Wednesday May 22, 2024 1:15pm - 2:00pm EDT
Monmouth Two
  Plenary Session

2:45pm EDT

CASE STUDY: CELEBRITY INFLUENCERS IN HEALTHCARE
Executing with Authenticity and Impact
  • Considerations for choosing a celebrity partner for your brand, big or small
  • Leveraging and executing a multi-channel, surround sound campaign
  • Connection: making an impact that goes beyond brand
Speakers
avatar for Amanda Brantner

Amanda Brantner

Product Manager, JAZZ PHARMACEUTICALS
Amanda Brantner is the Product Manager of Consumer Marketing at Jazz Pharmaceuticals.For the past 5 years, Amanda has helped launch the company’s lead epilepsy product, leading variousoperational and commercial initiatives. She was a part of the award-winning marketing team, winningGold... Read More →

Wednesday May 22, 2024 2:45pm - 3:15pm EDT
Monmouth One
  Plenary Session

3:15pm EDT

CASE STUDY: THE GRAVE CONSEQUENCES OF DISPARITIES IN HEALTHCARE
Discuss Key Insights from Health Equity Experts Across the US on the Impact of Disparities in Care for People of Lower Socio-Economic Means
  • Share best practices and solutions to address these inequities and 
  • How they benefit all healthcare stakeholders including patients, payers, healthcare providers & manufacturers
Speakers
avatar for Donna Finale

Donna Finale

US Sustainability Lead, UCB
Donna Finale is a Healthcare Executive with many years of leadership experience in healthcare innovation. As the US Head of Portfolio Innovation and the Director of Patient Access and Innovation at UCB, Donna has been instrumental in driving improved patient outcomes and humanizing... Read More →

Wednesday May 22, 2024 3:15pm - 3:45pm EDT
Monmouth One
  Plenary Session
 
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Ocean Place Resort & Spa
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