Reimagine Pharma Marketing 2024: Full Schedule

9:15am EDT

PANEL DISCUSSION: BUILD THE SKILLSET TO BRING VALUE

ReImagine the Ways Pharma Marketers Bring Value Internally and Externally, Explore and Discuss the Skills Needed to Be a Successful Marketer Looking into the Future

Showcase the value of the pharma marketer across all the stakeholders, making a true impact on the customer journey!
Learn the skills needed to thrive in today's rapidly changing landscape, what are those must-have skills a marketer should possess to thrive
It's all about positioning yourself for success! What defines a pharma marketer, let's discuss

Speakers

Joyce Ercolino

Director, Digital Excellence & Customer Experience, HARMONY BIOSCIENCES

Joyce Ercolino Archinow is a digital healthcare strategist and omnichannel marketing expert with a passion for customer experience excellence and improved health outcomes. Currently Director of Digital Excellence at Harmony Biosciences, Joyce is focused on evolving the Commercial... Read More →

Chris Leggett

Head of Global Commercial Innovation, GENMAB

Christopher (Chris) Leggett is the Lead for Global Commercial Innovation at Genmab. Genmab is a biotechnology company specializing in the creation and development of novel antibody therapies targeting cancer and other serious diseases. As the Lead for Global Commercial Innovation... Read More →

Denise Mueller

Chief Business Officer, AFFIMED

Ms. Mueller is an accomplished executive who joined Affimed in 2016 as Chief Business Officer.She brings to the company over 20 years of commercial, brand and marketing expertise, havingsupported the domestic and global launch of new products and line extensions.Before joining Affimed... Read More →

DJ Eidson

Co-Founder & President, LIMITLESS MINDS

DJ Eidson is an accomplished senior executive with two decades of experienceworking with top organizations like J&J, Workday, and Horizon Therapeutics.As President and Co-founder of Limitless Minds, he shapes the company'scommercial strategy, focusing on business development and forging... Read More →

Christie Cioffi

Empowerment Ambassador, DISRUPTIFY CONSULTING

Christiana Cioffi, MBA, is a passionate Speaker and Empowerment Ambassador dedicated to helping biotech professionals embrace their most authentic selves.Her journey began with leadership training at the United States Military Academy at West Point, where she graduated and served... Read More →

Tuesday May 21, 2024 9:15am - 10:00am EDT
Monmouth One

Panel Session

10:00am EDT

PANEL DISCUSSION: RELATIONSHIP MANAGEMENT

Evaluate Strategies for Optimizing the Relationship between Industry and Agency and How to Maximize Productivity and Resources

Discuss different types of partnerships
Share effective communication strategies and when to include stakeholders
Identify best practices to strategize and prioritize tasks

Speakers

Frank Lescas

VP Marketing, BLUE EARTH DIAGNOSTICS

Frank has over 25 years of pharmaceutical marketing and sales experience. Frank has been driven to work with companies over the years that are focused on improving outcomes for patients living with cancer. Frank recently joined Blue Earth Diagnostics in 2020 as the VP, Marketing overseeing... Read More →

Maria Verastegui

Executive Director Marketing, ACORDA THERAPEUTICS

Eric Ostrowski

Director, Regional Marketing Oncology Business Unit, GILEAD

Emmanouel Magoulakis

Global Director, Lumasiran Marketing, ALNYLAM PHARMACEUTICALS

Emmanouel Magoulakis has extensive pharma experience in roles across Sales, US, Regional and Global Marketing including Launch Leadership. He is currently a Director of Global Marketing at Alnylam Pharmaceuticals. Previous companies include Pfizer and Takeda.

Tuesday May 21, 2024 10:00am - 10:45am EDT
Monmouth One

Panel Session

12:00pm EDT

SEARCHING SOCIAL - HOW SOCIAL MEDIA PLATFORMS ARE REVOLUTIONIZING SEARCH

Discuss How Social Media Platforms Function as Search Engines, the Advantages and Challenges they Present, and How Marketers can Leverage this Trend to Connect with their Target Audience

Gain a deep understanding of the shift in search behavior, how people's search behavior has evolved, and explore the key drivers behind this shift and its impact on traditional search engines like Google.
Learn how businesses and marketers can leverage these platforms to reach their target audience effectively.
Explore future developments in social media search functionality and understand how to adapt and stay ahead of the curve as a brand or marketer

Speakers

Jessica Calef

Head of CPG and Pharma Partnerships, REDDIT

Jess serves as Reddit's Head of Pharma + OTC Partnerships where, since joining in 2020, she has built the vertical from the ground up: onboarding partners, and designing policies and ad products exclusively for Pharmaceuticals. Prior to Reddit, she spent 13 years at Google on the... Read More →

Bob Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb

Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries. He currently leads... Read More →

Allison Shuell

Associate Director, Paid Social, CMI MEDIA GROUP

Ally started her career in social media over a decade ago, first by understanding organic social beforeswitching her focus to social media advertising eight years ago. Ally works with her counterparts toensure the client’s larger digital strategy works in tandem with paid social... Read More →

Vanessa Leaman

Vice President SEO, CMI MEDIA GROUP

Vanessa has over 15 years of specialized SEO expertise, excelling in cross-channel collaborations.Through these partnerships and her marketing acumen, Vanessa works with clients to create SEOstrategies that drive organic growth and elevates digital performance, while ultimately enhanceomnichannel... Read More →

Tuesday May 21, 2024 12:00pm - 12:45pm EDT
Monmouth One

Panel Session

2:00pm EDT

PANEL DISCUSSION: OMNICHANNEL DATA DRIVING STRATEGY

Get your Tactics and Your Team Involved in Using Data from Different Channels to Create an Integrated Experience for Customers

Establish a centralized database where data from different channels (online and offline) can be added and analyzed
Ensure that your systems are integrated, allowing for a holistic view of customer interactions
Define KPIs to measure the success of your omnichannel strategy, like, customer satisfaction, conversion rates, and revenue generated across channels

Speakers

Kimberly Coleman Clotman

Senior Director, Marketing Effectiveness Lead, PFIZER

For over 20 years, Kimberly Coleman Clotman has helped to shape and build some of the world's mostrecognizable brands. Whether it was leading businesses or client relationships, Kimberly has been anequal partner in setting the strategic vision, developing innovative solutions, and ensuring flawlessexecution for numerous category-leading brands.Currently Kimberly is an in... Read More →

John Curcio

Head of US Digital eServices Marketing, ROCHE

John Curcio is an experienced global strategic marketing leader with a proven record of developing andimplementing successful product launches, omnichannel campaigns, and commercialization strategies.He is known to solve a myriad of complex business challenges and optimize marketing... Read More →

Lori Hancock

Director Channel Strategy & Engagement Team, Oncology, MERCK

Lori Holland-Hancock is an accomplished leader with extensive pharmaceutical experience across marketing and sales. She has proven ability to lead teams that deliver integrated, personalized, omni-channel marketing campaigns aligned to brand strategy and drive measurable business... Read More →

Chris Nugent

Director, Global Commercial Innovation & Alliance Management, SUMITOMO PHARMA AMERICA

Gaetan Akinrolabu

Director, Corporate Social and Digital Media – Strategy, Channels & Content, Mirati Therapeutics

Wednesday May 22, 2024 2:00pm - 2:45pm EDT
Monmouth One

Panel Session