Reimagine Pharma Marketing 2024

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Reimagine Pharma Marketing 2024

8:30am EDT

CHAIRPERSON’S OPENING REMARKS Monmouth OneBob Allen • Zoe Dunn

8:45am EDT

UNLOCKING POTENTIAL: PINTEREST'S JOURNEY FROM INSPIRATION TO ACTION Monmouth OneEmily Haas

11:30am EDT

SOCIAL UNLOCKED: THE KEY TO SUCCESSFUL COMPLIANT CAMPAIGNS Monmouth OneDawn Lacallade

1:45pm EDT

AI/ML-POWERED DECISION MAKING: SHAPING THE FUTURE OF CUSTOMER ENGAGEMENT AND BRAND STRATEGY Monmouth OneJonathan Knight • Eric Trepanier

2:15pm EDT

CASE STUDY: LONG-TAIL CUSTOMER ACQUISITION PROJECT Monmouth OneJim DeLash

3:30pm EDT

IS GEN AI ACTUALLY CHANGING THE GAME IN PHARMA? Monmouth OneAlec Melkonian

4:00pm EDT

CASE STUDY: INTEGRATE PHYSICIAN AND PATIENT RESEARCH TO CREATE WINNING BRAND STRATEGIES Monmouth OneNeal Wolff

4:30pm EDT

CUSTOMER CENTRICITY Monmouth OneVanessa Roknic

5:00pm EDT

CASE STUDY: BUILD A CUSTOMER EXPERIENCE PLATFORM Monmouth OneStuart Davis

9:00am EDT

CHAIRPERSON’S OPENING REMARKS & DAY 1 OVERVIEW Monmouth OneBob Allen • Zoe Dunn

9:15am EDT

CASE STUDY: SUBOPTIMAL HEALTHCARE EXPERIENCES LEAD TO CONTINUED POOR HEALTH OUTCOMES Monmouth OneAmy West

9:45am EDT

BEYOND SKILLS: HOW TO UNLOCK YOUR TEAM'S POTENTIAL TO MAXIMIZE OMNICHANNEL IMPACT Monmouth OneDoug Nelson

1:15pm EDT

INTERACTIVE ROUNDTABLE DISCUSSION: “YOUR OMNICHANNEL JOURNEY” Monmouth TwoTarak Shah • Mike Diaz

2:45pm EDT

CASE STUDY: CELEBRITY INFLUENCERS IN HEALTHCARE Monmouth OneAmanda Brantner

3:15pm EDT

CASE STUDY: THE GRAVE CONSEQUENCES OF DISPARITIES IN HEALTHCARE Monmouth OneDonna Finale