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Reimagine Pharma Marketing 2024
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Wednesday, May 22 • 2:00pm - 2:45pm
PANEL DISCUSSION: OMNICHANNEL DATA DRIVING STRATEGY

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Get your Tactics and Your Team Involved in Using Data from Different Channels to Create an Integrated Experience for Customers
  • Establish a centralized database where data from different channels (online and offline) can be added and analyzed
  • Ensure that your systems are integrated, allowing for a holistic view of customer interactions
  • Define KPIs to measure the success of your omnichannel strategy, like, customer satisfaction, conversion rates, and revenue generated across channels
Speakers
avatar for Kimberly Coleman Clotman

Kimberly Coleman Clotman

Senior Director, Marketing Effectiveness Lead, PFIZER
For over 20 years, Kimberly Coleman Clotman has helped to shape and build some of the world's mostrecognizable brands. Whether it was leading businesses or client relationships, Kimberly has been anequal partner in setting the strategic vision, developing innovative solutions, and ensuring flawlessexecution for numerous category-leading brands.Currently Kimberly is an in... Read More →
avatar for John Curcio

John Curcio

Head of US Digital eServices Marketing, ROCHE
John Curcio is an experienced global strategic marketing leader with a proven record of developing andimplementing successful product launches, omnichannel campaigns, and commercialization strategies.He is known to solve a myriad of complex business challenges and optimize marketing... Read More →
avatar for Lori Hancock

Lori Hancock

Director Channel Strategy & Engagement Team, Oncology, MERCK
Lori Holland-Hancock is an accomplished leader with extensive pharmaceutical experience across marketing and sales. She has proven ability to lead teams that deliver integrated, personalized, omni-channel marketing campaigns aligned to brand strategy and drive measurable business... Read More →
avatar for Chris Nugent

Chris Nugent

Director, Global Commercial Innovation & Alliance Management, Former SUMITOMO PHARMA AMERICA
avatar for Gaetan Akinrolabu

Gaetan Akinrolabu

Director, Corporate Social and Digital Media – Strategy, Channels & Content, Mirati Therapeutics

Wednesday May 22, 2024 2:00pm - 2:45pm EDT
Monmouth One
  Panel Session