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Reimagine Pharma Marketing 2024
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Wednesday, May 22 • 11:00am - 11:30am
TRACK A: ARE YOU ON THE RIGHT PATH TOWARD OMNICHANNEL EXECUTION?

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For HCP Marketers, the Reality is that Most Pharma Companies are Still Trying to Crack the Omnichannel Code—and are in Various Stages of Changing their Infrastructure and Ways of Working to Achieve the Transformation
  • Hear the universal challenges that teams have faced  
  • Learn why a marketing governance framework is essential 
  • Discover how new AI tools may enable modular content 
  • Gain valuable tips for preparing teams for change 
Speakers
avatar for Rebecca Zobbe

Rebecca Zobbe

Head of Business Development, HALE ADVISORS
Rebecca Zobbe heads business development at Hale Advisors, the marketing governance company for life sciences. In this role, she nurtures the company’s ongoing growth and helps expand its services to meet surging demand for marketing governance and omnichannel readiness solutions. An... Read More →

Wednesday May 22, 2024 11:00am - 11:30am EDT
Monmouth One
  HCP Track