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Reimagine Pharma Marketing 2024
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Wednesday, May 22 • 9:15am - 9:45am
CASE STUDY: SUBOPTIMAL HEALTHCARE EXPERIENCES LEAD TO CONTINUED POOR HEALTH OUTCOMES

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Design for the Human Experience First and Apply the Tech to Enable, Not the Other Way Around
  • Pharma focuses on the science, but we must also embrace the focus on the customer experience
  • Case Study: Learn from others / external experts  (Disney Institute—Designing exceptional experiences example and apply to the pharma model)
Speakers
avatar for Amy West

Amy West

Head of US Digital Transformation & Innovation, Novo Nordisk
Amy West is the Head of US Digital Transformation and Innovation for Novo Nordisk, where shedrives disruptive digital health and commercial innovation exploration and validation for the USenterprise. She leads a team of industry pioneers in exploring existing and emergingtechnologies... Read More →

Wednesday May 22, 2024 9:15am - 9:45am EDT
Monmouth One
  Plenary Session