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Reimagine Pharma Marketing 2024
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Tuesday, May 21 • 4:00pm - 4:30pm
CASE STUDY: INTEGRATE PHYSICIAN AND PATIENT RESEARCH TO CREATE WINNING BRAND STRATEGIES

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Efforts to Understand the Patient Journey in our Disease Area of Focus are Essential to Identifying Unmet Needs and Building our Brand Strategies
  • Describe an innovative methodology of utilizing physician and patient interviews combined with social listening
  • Reveal the truths about how patients with a specific disease were being treated and how unique ways were identified to address a large gap in treatment
Speakers
avatar for Neal Wolff

Neal Wolff

Chief Business Officer, ECLIPSE LIFE SCIENCES
Neal Wolff, MBAChief Business Officer, Eclipse Life Sciences, a company developing therapeutic compounds to treat ophthalmological diseases. These versatile compounds are targeting both front-of-the-eye diseases, such as uveitis and dry eye as well as back-of-the-eye diseases such... Read More →

Tuesday May 21, 2024 4:00pm - 4:30pm EDT
Monmouth One
  Plenary Session