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Reimagine Pharma Marketing 2024
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Tuesday, May 21 • 1:45pm - 2:15pm
AI/ML-POWERED DECISION MAKING: SHAPING THE FUTURE OF CUSTOMER ENGAGEMENT AND BRAND STRATEGY

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Learn How AI-Driven Data Interpretation Can Revolutionize Pharmaceutical Marketing, Empowering Brands to Anticipate Trends, Personalize Interactions, and Shape the Future of Customer Engagement
  • Understand the limitations of traditional next-best action strategies in today's dynamic market.
  • Explore the potential of AI to predict customer behavior and drive personalized experiences.
  • Discover personalized insights to enhance marketing strategies and elevate customer engagement.
  • Gain practical strategies for implementing AI-driven solutions and deliver fast time to value in pharma organizations.
Speakers
avatar for Jonathan Knight

Jonathan Knight

Director, Data Strategy and Operations, Specialty Business, GSK
With nearly 20 years of experience in the pharmaceutical industry, Jonathan Knight (JK) hasestablished himself as a respected leader in data strategy and operations. His tenure at GSKspans various roles, demonstrating his deep understanding of the intricacies of commercialoperations... Read More →
avatar for Eric Trepanier

Eric Trepanier

Chief Strategy and Customer Officer, ODAIA
Dr. Eric Trepanier has over 25 years of life sciences experience. Most recently, EVP & GeneralManager of Medicx Health, and served as SVP of Marketing Sciences at WebMD. Eric alsoworked on Wall Street investing in healthcare companies, and founded and operated apharmaceutical consulting... Read More →

Tuesday May 21, 2024 1:45pm - 2:15pm EDT
Monmouth One
  Plenary Session