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Reimagine Pharma Marketing 2024
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Tuesday, May 21 • 12:00pm - 12:45pm
SEARCHING SOCIAL - HOW SOCIAL MEDIA PLATFORMS ARE REVOLUTIONIZING SEARCH

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Discuss How Social Media Platforms Function as Search Engines, the Advantages and Challenges they Present, and How Marketers can Leverage this Trend to Connect with their Target Audience
  • Gain a deep understanding of the shift in search behavior, how people's search behavior has evolved, and explore the key drivers behind this shift and its impact on traditional search engines like Google.
  • Learn how businesses and marketers can leverage these platforms to reach their target audience effectively.
  • Explore future developments in social media search functionality and understand how to adapt and stay ahead of the curve as a brand or marketer
Speakers
avatar for Jessica Calef

Jessica Calef

Head of CPG and Pharma Partnerships, REDDIT
Jess serves as Reddit's Head of Pharma + OTC Partnerships where, since joining in 2020, she has built the vertical from the ground up: onboarding partners, and designing policies and ad products exclusively for Pharmaceuticals. Prior to Reddit, she spent 13 years at Google on the... Read More →
avatar for Bob Allen

Bob Allen

Lead, Channel Planning & Engagement, U.S. Oncology, Bristol-Myers Squibb
Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries. He currently leads... Read More →
avatar for Allison Shuell

Allison Shuell

Associate Director, Paid Social, CMI MEDIA GROUP
Ally started her career in social media over a decade ago, first by understanding organic social beforeswitching her focus to social media advertising eight years ago. Ally works with her counterparts toensure the client’s larger digital strategy works in tandem with paid social... Read More →
avatar for Vanessa Leaman

Vanessa Leaman

Vice President SEO, CMI MEDIA GROUP
Vanessa has over 15 years of specialized SEO expertise, excelling in cross-channel collaborations.Through these partnerships and her marketing acumen, Vanessa works with clients to create SEOstrategies that drive organic growth and elevates digital performance, while ultimately enhanceomnichannel... Read More →

Tuesday May 21, 2024 12:00pm - 12:45pm EDT
Monmouth One
  Panel Session